If you are here, that means you’re probably interested in blogging. If that is the case, allow me to use this post to tell you why you should start a blog in 2020 (if you don’t already) and how you could benefit from having one. There are two parts to this post.
Pt. 1: WHY SHOULD YOU OWN A BLOG
Allow me to start my pitch with this phrase I have been working on right from my mother’s womb. Please read it carefully.
“If there is any right time to start a blog, it’s now!”
Err, maybe not from my mother’s room per se… But you get the idea. The world of blogging has evolved with the internet. Today, the blogging community has grown with billions of people spending their time on the internet every day reading blogs; looking for information or entertainment. There are practically millions of blogs out there; you might think you are too late to have one. But that is not the case.
It actually means that there are more than enough people to go round and therefore always room for another new blog, and that also means yours! And your potential audience is pretty big—including the billions of people in the world who currently use the Internet.
In this digital age, there are probably a million reasons to start a blog! A blog could serve as:
- a memoir or an open diary.
- an invitation to an event, e.g. your wedding.
- a means to share your ideas and opinions, contents or podcasts, etc.
- a means to unleash your potential and passion.
- a means for self-development.
- a means to try out new things.
- a way to sustain your alter ego.
- a means to build your brand.
- a means to promote your business and sell your products or offer services.
- a counseling unit.
- an educational platform.
- a hobby.
- It could serve as a source of living.
- or even a place where you post photos of your every morning bowel movements (please don’t!), etc.
It doesn’t matter who you are. Black or White, Introvert or Extrovert, Male or Female, Young or Old, Smart or
Dumbass Not Smart, Professional or Unskilled, Entrepreneur, Employed or Unemployed, Stay at home Dad or Mom, etc; whichever you are— if you love to share information and ideas in the form of writing, illustrations, images, videos or audios, etc— this is the best time for you to own a blog if you don’t already, and share your ideas, beliefs, knowledge, expertise, advice, experiences, stories, works, books, products, services, etc.
Let people know what you are good at doing or teach them how to do it too by starting a blog!
And you may be wondering why they will care? Well, because what you have to say, what your point of view or thought is, what you want to share, how you want to share it, what is cooking up in your mind, regarding any topic or area of interests, ONLY YOU can say it just the way it is conceived or structured in your mind; unless you feel what you have to say doesn’t matter?
Nobody is going to simplify Pythagoreans’ theorem, talk about the kind of mistakes that most newbie graphic designers make, the best way to manage finances, how to take care of babies and kids, the kind of pitfalls in a budding relationship, what could go wrong when you fart loudly in front of your boss, etc, with the same intensity, passion, mindset and drive that you will do it.
Because you are unique, therefore, what you have to say, how you will say it, from what angle you will say it, your style of saying it, will be unique! It will be mind-blowing!! It will be (wait for it) legendary!!!
And there are so many people out there waiting and counting on you to start a blog (myself inclusive), who will be interested, nay, mesmerized, hooked on, and blown away by what you will say!
And you don’t have to wait to write a book! A lot of us want to write a book about something. I am actually an advocate for writing books. I actually have a saying for that,
”At some point in your life, you’ve just gotta write a book to teach others…to pass down knowledge…You might not be able to change the world, but you will be able to change individual worlds”. Pretty cool eh?
But if you never seem to get started on writing your book, believe me; you really need to consider blogging! 2 out of 3 bloggers out there have published books through blogging!
Okay let’s back up a little, and answer this question, What is a Blog?
A blog is basically a website that you can use to reflect, share opinions, and discuss various topics in the form of an online journal, sometimes letting readers comment on your posts.
And no, the fact that you see “journal” in that definition doesn’t mean you are going to be a journalist. If you are uncomfortable with that word, you can replace it with “note”, “memoir”, “entry’, “scrapbook”, “diary”, etc, or any word that suits your appeal. We good?
Your blog basically grows as you add new posts, with the older posts descending below in reverse chronological order, as well as you get more readers reading, commenting, and subscribing to your blog.
And if you own a blog, you are pretty much gonna be called a “blogger”. Pfft, go figures! But is that a bad thing? On the contrary, as long as you are not selling crack, being stupid, or being an ass, then you have got nothing to worry about. Being a blogger is pretty much amazing, it’s life-changing and in a good way. A blogger is more or less a celebrity, with a lesser spotlight on them, well…. Okay, they are public figures (happy?), to their readers fans.
With a blog, you get a personal space to share your ideas, your stories, your advice, your experiences, your expertise, etc, as well as showcase your works, your products, your services, etc. Blogging gives you a way to continually grab readers’ attention with new posts and fresh doses of information.
Once you’ve published your blog, it’s out on the Internet for all to see, read, and adore. You now have a virtual place to connect with like-minded people for an open dialogue about your common interests, aesthetics, or style of work. And you get to write or say what you want in an informal tone, as you may have already noticed me doing all through this post.
You might be thinking, ‘But I already do that with social media, duh. So what’s the big deal?’ Well good for you, but let’s briefly look into both.
Blogging vs Social Media
Okay, this is basically me trying to compare you having your own place (=blog) over crashing in your friend’s (or even your parent’s) place (=social media). In the latter, you are bound by rules! You don’t have control. You might have the illusion of control, but the truth is you have to play by their rules. You eat what you are given, you take permission to do almost anything, like own a pet, throw a party, bring a girl over… I’m sure you get the point. Heck, you could be kicked out anytime and they won’t owe you any explanation.
Social media give you the illusion that you are in control, you share what you want, whenever you want “as long as you are not violating any rules”, and accumulate as many friends or followers “as allowed”, you may or may not be allowed to simply change your personal or page name. Get the point?
Your account can get suspended, banned or deleted along with all those many hard-earned followers and page likes (which some people even buy with money!), and you can’t do anything about it. You may try, but I’m not going to hold my breath.
And God forbid after you spend so much time, energy, and resources to get an established base on a social media platform, and the next thing it becomes the next mySpace or Google plus. Poof! All that gone, into thin air, just like that.
You have control when you have a blog and there are very minimal restrictions; basically don’t trample on someone’s reputation, use someone else’s identity, trademarks, or copyrighted materials without permission, don’t share illicit contents or do anything illegal, etc. You know, those legally implicating stuff. But in most cases, you still get a kind “pretty please?” notification to take down that content, after all, it’s your own website! Like your own place, you won’t get kicked out as long as you keep paying your rent.
However, don’t neglect social media, instead use it for what it is, a tool; a tool to source readers to your blog.
Free vs Paid Blogging Platforms
You know that saying, “there is no free lunch in free town”? Free blogging platforms are great, especially when you are about to test the waters of blogging. But it’s pretty much the same thing as using social media. The take-home word here is “control”. It’s best to spend a few nairas on owning a professional blog you can control. When you pay for something, the seller is accountable to you, not the other way around as is the case of using a free platform.
PS: You can hire me to set up a professional blog for a small fee, check my contact me here.
A big mistake people make is to build their hub on a platform that they don’t own, for example, on a Facebook page.
Pt. 2: HOW TO BENEFIT FROM BLOGGING
Okay, so we’ve talked about why you should start a blog, now. Let’s move on to the second part of this post, which is, what can you benefit from blogging? Why would you spend money on something if you have nothing to gain, no ROI, right?
Apart from the gratification, fame (okay, let’s not get carried away… How about something more subtle, say, popularity…That works right?) and self-fulfillment that you derive from having people read or listen to what you have to say and actually have life-changing impacts on them, however little it may be (I make people laugh with my stories on my personal blog), in one way or the other, there are some other benefits.
When you blog about a topic or area of interest, people begin to recognize you and words like reliable, credible, expertise, authority, professional, etc begin to resonate with your persona Congratulations, you can now hang your superman’s cape.
I picked this up from one of Dan Lok’s videos; “Popularity is the next currency”. As a recognized and “well-read” blogger, you have the propensity to make some side money by getting paid by other businesses to mention, display, review, or blog about their product or service.
You could build a sustainable and full-time business out of your blog (like I do with this blog) by selling your own products such as books, courses, clothing line, soaps, swags, etc and/or your services such as freelancing, events management, delivery services, maintenance, consultation, coaching, digital marketing, virtual assistant, etc.
According to HubSpot, “Companies who blog generate 67% more leads per month than those who don’t! This is true for both B2B and B2C.” This is because blog posts can lead to more search engine visibility. Someone might search for something on Google, and end up finding a blog post that was published on your blog and this can gain your blog more traffic, which means more potential clients that may convert to more sales!
As of 2020, Jon Morrow makes at least $10,000 for each public speaking gig and makes up to $100,000 monthly thanks to the recognition and sales accrued over time from his blog smartblogger.com, Pat Flynn, Harsh Agrawal, etc built businesses raking hundreds of thousands of dollars off their blogs. Blogs like The Penny Hoarder, Moz, and Lifehacker power businesses worth hundreds of millions of dollars.
Best-selling authors and public figures like Robert Kiyosaki (richdad.com), Dan Lok (danlok.com), Mark Manson (markmanson.net), etc have regularly updated blog sections on their website to gain more exposure and more audience from all over the world, and also remain relevant in their audience eyes and promote and increase sales of their books, products and services, both past and upcoming, as well as to promote their services.
There are a handful of people who can make a full-time living blogging, and they work really hard to get there. But if you go into it for that reason alone, readers can sense that you are in it for the stats or the money and you might not make it that far.
So in a nutshell, there are about 7 popular ways to make money blogging:
- Offering online course and workshops
- Writing books and eBooks
- Affiliate marketing (recommending products and services in exchange for a commission)
- Blog ads
- Speaking at conferences
- Offering your expertise as a consultant or coach
- Selling freelance services such as writing, designing, and programming.
Which is best for you will depend on your blog, your expertise, and your situation. However, you must note that starting a blog from scratch is just like starting any other business. Yes, those businesses are wildly different, but the first few years are usually the same story: low income, lots of stress, big learning curve, and even chances of failure. It might take 3-6 years to make enough money from blogging to quit your job.
There are numerous reasons to own a blog in 2020. If you want to start a blog, blog about what you are most interested in. Don’t choose a topic you can’t sustain, or because you think it will do better or reach more people. The content needs to be something that interests you such that you can easily dish out fresh new ideas or contents around it for a very long time.
And there are various ways you can benefit from owning a blog. You get to do what you love and help people at the same time, gain recognition, enough to build a scalable business off your blog to reap some cash benefits out of it. What could be better than that?
Ready to own a blog? I will gladly set up a blog for you for an affordable rate. And if you are afraid you won’t be able to handle the technical aspect of blogging, just like you will hire a P.A to help you with your work, you can hire me to be your virtual blogger assistant. Click here for more information.